hOurSpace
Branding for an accessible, cozy coworking space in Lisbon
Industry
Coworking
Role
Freelance project
Branding
Graphic design
Tools
Adobe Illustrator
Photography by Joaquim Pena.
Intro
Working spaces accessible to all
hOurSpace was a small coworking space in Lisbon. A space where people can be who they are, without the hustle and bustle of larger coworking spaces. hOurspace rented desks by the hour, making it more accessible to all, employed or unemployed, from the extrovert to the introvert.
The process
A calming environment
The client was looking for a soft and minimal aesthetic to represent the comfortable, homely feel of the space. The palette represents the hours of the day: golden for sunrise, the creams of a morning coffee; the greens represent the remaining day and the cool greys, the evening.
The symbol represents simultaneously a stylised clock and an idea of togetherness - a group of friends on a round table, a meeting in a welcoming space.
Using the symbol, I’ve created a pattern for printed materials like brochures and stationery pieces.
Symbol application on merchandise. Choosing eco-conscious pieces that looked in line with the soft colours of the brand was essential.