I'm a Portuguese graphic designer, illustrator, dreamer and arts & crafts lover based in London with +10 years of experience working in-house for SMB tech companies.

I'm also the co-founder of silly little craft club, where we host monthly crafty hang outs around London.

Although I specialise in branding, I am a multidisciplinary designer at heart; so I welcome projects of all flavours and sizes.

I believe in the power of uniqueness and personality. I believe that design should be about people; about connection.

lara@laragoo.com

I believe in the power of uniqueness and personality. I believe that design should be about people; about connection.

lara@laragoo.com

The image featured at the top of the about us page #1
The image featured at the top of the about us page #1

Selling some of my crafty stuff at the Big Queer Book Fair in London, 2025. Photo by @photoxcore_archive.

I believe in the power of uniqueness and personality. I believe that design should be about people; about connection.

lara@laragoo.com

Let's chat

  • Working with Lara was transformative for the Fixflo brand. She didn’t just update our look — she reimagined how we tell our story. Lara single-handedly evolved our brand into something far more cohesive, confident, and compelling. Her strategic insight and creative flair made an impact we couldn’t have achieved without her. Thoughtful, collaborative, and brilliantly talented. I'd relish the opportunity to work with her again.

    James Dilgul

    Head of Marketing at Fixflo & Aareon UK

  • I had the pleasure of managing Lara for a number of years. She is an outstanding Graphic Designer and further more, a brilliant Project Manager. Lara is not only wonderful at taking a design brief from concept to creation, but also at feeding into the design concept process and advising on best practise. I could not recommend Lara enough and hope to have the pleasure of working with her again.

    Eillie Wornell

    Design and Project Manager at Avado

  • Lara is an exceptionally talented designer, if you are looking for someone, stop and send Lara a message! She has been an integral part of our team from day one. She helped to create the brand, and the identity. She understood the concept immediately and her communication skills were excellent to make sure we were on the same page throughout the process.

    Kumar Kolar

    Founder at Karkli

  • I can only recommend Lara very enthusiastically! She has shown responsibility, perseverance and dedication from the very start. Lara is extremely organised and autonomous, with an ability to getting it right at first, excelling in solo as well as collective assignments. She is also an extraordinary Design/Brand Manager: amazingly creative thinking, great eye for detail, impressive versatility in formats and styles, remarkable understanding of Brand Identity, Content and Design trends and tools.

    Catarina Meleiro

    Head of Communications & PR at Vision-Box

  • Working with Lara was transformative for the Fixflo brand. She didn’t just update our look — she reimagined how we tell our story. Lara single-handedly evolved our brand into something far more cohesive, confident, and compelling. Her strategic insight and creative flair made an impact we couldn’t have achieved without her. Thoughtful, collaborative, and brilliantly talented. I'd relish the opportunity to work with her again.

    James Dilgul

    Head of Marketing at Fixflo & Aareon UK

  • I had the pleasure of managing Lara for a number of years. She is an outstanding Graphic Designer and further more, a brilliant Project Manager. Lara is not only wonderful at taking a design brief from concept to creation, but also at feeding into the design concept process and advising on best practise. I could not recommend Lara enough and hope to have the pleasure of working with her again.

    Eillie Wornell

    Design and Project Manager at Avado

  • Lara is an exceptionally talented designer, if you are looking for someone, stop and send Lara a message! She has been an integral part of our team from day one. She helped to create the brand, and the identity. She understood the concept immediately and her communication skills were excellent to make sure we were on the same page throughout the process.

    Kumar Kolar

    Founder at Karkli

  • I can only recommend Lara very enthusiastically! She has shown responsibility, perseverance and dedication from the very start. Lara is extremely organised and autonomous, with an ability to getting it right at first, excelling in solo as well as collective assignments. She is also an extraordinary Design/Brand Manager: amazingly creative thinking, great eye for detail, impressive versatility in formats and styles, remarkable understanding of Brand Identity, Content and Design trends and tools.

    Catarina Meleiro

    Head of Communications & PR at Vision-Box

  • Working with Lara was transformative for the Fixflo brand. She didn’t just update our look — she reimagined how we tell our story. Lara single-handedly evolved our brand into something far more cohesive, confident, and compelling. Her strategic insight and creative flair made an impact we couldn’t have achieved without her. Thoughtful, collaborative, and brilliantly talented. I'd relish the opportunity to work with her again.

    James Dilgul

    Head of Marketing at Fixflo & Aareon UK

  • I had the pleasure of managing Lara for a number of years. She is an outstanding Graphic Designer and further more, a brilliant Project Manager. Lara is not only wonderful at taking a design brief from concept to creation, but also at feeding into the design concept process and advising on best practise. I could not recommend Lara enough and hope to have the pleasure of working with her again.

    Eillie Wornell

    Design and Project Manager at Avado

  • Lara is an exceptionally talented designer, if you are looking for someone, stop and send Lara a message! She has been an integral part of our team from day one. She helped to create the brand, and the identity. She understood the concept immediately and her communication skills were excellent to make sure we were on the same page throughout the process.

    Kumar Kolar

    Founder at Karkli

  • I can only recommend Lara very enthusiastically! She has shown responsibility, perseverance and dedication from the very start. Lara is extremely organised and autonomous, with an ability to getting it right at first, excelling in solo as well as collective assignments. She is also an extraordinary Design/Brand Manager: amazingly creative thinking, great eye for detail, impressive versatility in formats and styles, remarkable understanding of Brand Identity, Content and Design trends and tools.

    Catarina Meleiro

    Head of Communications & PR at Vision-Box

Services

Branding

Brand strategy • Logo design • Brand guidelines • Rebranding services

Graphic design

Collateral design • Print marketing • Packaging • POS • Events marketing

Illustration

Custom illustration • Storyboarding for motion graphics • Iconography • Infographics

Digital design

Motion graphics • Social media assets • Template creation

UX & UI design

Wireframing • Prototyping • Adobe XD • Figma • Framer

Branding

Brand strategy

Logo design

Brand guidelines

Rebranding services

Graphic design

Collateral design

Print marketing

Packaging

POS

Events marketing

Illustration

Custom illustration

Storyboarding for motion graphics

Iconography

Infographics

Digital design

Motion graphics

Social media assets

Template creation

UX & UI design

Wireframing

Prototyping

Adobe XD

Figma

Framer

Experience

2025 - Now

Brand Designer and Illustrator

Freelance

I've been setting up my own business, providing brand and graphic design, illustration, and more. I've worked with clients for large rebranding projects, or for small scale production work, so no job is too small or too big!

2025 - Now

Co-founder

silly little craft club

silly little craft club is a collective born to bring people together to keep their hands busy, try new things and build community and connection. For the sheer pleasure of making stuff. We host monthly sustainable and accessible craft hangouts in London, and we try to bring a new craft every time. Our aim is not to build a hierarchical position where we are seen as instructors in a workshop; we all collectively try things out together. This year, we’ve partnered up with the Hackney Council for their pride event, bringing a DIY patch making session.

2019 - 2024

Senior Creative Design Manager

Fixflo / Aareon UK

Managing a small team of designers, I worked on brand management and art direction for the output of all marketing design deliverables for Fixflo, Arthur Online and Aareon UK. Led multiple flagship design projects including brand refresh and website overhauls, marketing campaigns, tradeshows, events and more.

2017 - 2019

Lead Graphic Designer

Avado Learning (London, UK)

Led the scoping and development of branding and visuals for e-learning courses including Squared Online (developed with Google) and bespoke projects for clients like GSK, Phillip Morris International, Ferrero, Estée Lauder and Vodafone, while managing a team of graphic designers.

2014 - 2017

Graphic Designer

Vision-Box (Lisbon, Portugal)

Revamp of the company’s brand and monitoring of its guidelines across the globe as the de facto brand manager. Development of graphics for flagship projects and creation of collaterals and marketing campaigns across print and digital media.

Let's work on your project together!

But first… What's your name?

I will get back to you as soon as possible :)

Let's work on your project together!

But first… What's your name?

I will get back to you as soon as possible :)