Fixflo
Brand redesign & brand management of
a Proptech company making homes safer
Role
Art direction
Branding
Illustration
Graphic design
Web design
Video & motion graphics
Tools
Adobe creative suite
Figma
Hubspot CMS
Intro
Fixing repairs and maintenance management
I worked at Fixflo for five years, managing a small team of designers and collaborating on numerous marketing initiatives, including the brand refresh, website redesign, video editing, and many more. Here is a glimpse of some of the projects I had a direct impact on.
Storyboarding and partial video editing of explainer video. Motion graphics and partial video editing by Nicole Ramsay.
Fixflo is the UK's market-leading repairs and maintenance management software for property managers. Their mission is to make homes and places of work better and safer for all by allowing repairs to be seamless, bridging the gap of communication between tenants, property managers, landlords and tradespeople.
The brand refresh
Raising the roof
Fixflo was expanding to new markets, so we removed the connection to the Lettings market (the house shape), simplifying the logo and asserting the company as a market leader.
Fixflo is a thought leader in the Proptech market, providing various pieces of digital content on legislation and industry trends every week. To support this, we kept an accessible and playful - but reliable - brand identity and tone of voice.
We still needed to cater to more corporate markets, and with this in mind, we tailored each piece by adjusting the use of colour and type of imagery.
The wavy shapes used for backgrounds are reminiscent of water puddles, linking to the original use of the app: to fix issues, like leaks, in a faster, more streamlined way.
Illustrations depicting Fixflo's main features. Motion graphics work by Nicole Ramsay.
Extensive brand guidelines created with the support of Matthew Dawson. Check the full document here.
Offshoot branding and motion graphics explainer video for Fixflo Academy, the e-learning platform for Fixflo customers.
In line with the product
I worked with the Product team to create a new iconography style for the UI of the white-labelled repair reporting interface of the Fixflo product, connecting it with the main brand by maintaining an outline-heavy style. These change colour according to the client's brand on their reporting portal.
The website
42% increase in conversion rates
I led the creative direction and design output of the website revamp on Hubspot CMS from concept to launch, starting by working with internal stakeholders and designing the website in Figma. The main objective of the project was an uptake on conversion rates, which were improved by 42%.
I was involved in project management—facilitating communication between teams, resolving issues, managing our in-house designers, organising timelines and deliverables, and working closely with an external development agency to ensure a smooth hand-off and sign-off, overseeing quality control and responsive testing.
Website metrics improvements pre-refresh versus 2024:
Conversion Rate up 42% from 0.43% to 0.61%
GTmetrix Grade up from D to A
Top 1-10 Keywords up 16% from 5027 to 5856
The Fixflo Content Hub - a comprehensive directory of the extensive content marketing library, filterable by content type, market and topic.
The outcome
Supporting a fast-growing business
Since the brand refresh in January 2020, the number of Fixflo users doubled from 5,000 in February 2019 to 10,000 in October 2020, and grew exponentially ever since, reaching 220,000 users in January 2024.
Pictures from the Fixflo House Party, an event celebrating the 10th anniversary with customers and partners.
Isaac and Kavi at a tradeshow showing off Fixflo goodies.
Fixflo became a household name for not only the Lettings market but also Block Management, expanded to Built to Rent, Commercial, Student Accommodation and Social Housing. It's currently also used in multiple retirement homes across the UK and other institutions.
James Dilgul
Head of Marketing at Fixflo & Aareon UK
Working with Lara was transformative for the Fixflo brand. As a designer and brand consultant, she brought a rare blend of razor-sharp attention to detail and big-picture thinking. She didn’t just update our look — she reimagined how we tell our story. Lara single-handedly evolved our brand into something far more cohesive, confident, and compelling. Her strategic insight and creative flair made an impact we couldn’t have achieved without her. Thoughtful, collaborative, and brilliantly talented. I'd relish the opportunity to work with her again.