Lara Goo
I believe in the power of uniqueness and personality.
I believe that design should be about people; about connection.
Work experience
2025 - Now
Freelance brand designer and illustrator
I've been setting up my own business, providing brand and graphic design, illustration, and more. I am a multidisciplinary designer at heart, and I've worked with clients for large rebranding projects, or for small scale production work, so no job is too small or too big!
2025 - Now
Co-founder
silly little craft club (London, UK)
silly little craft club is a collective born to bring people together to keep their hands busy, try new things and build community and connection. We host monthly sustainable and accessible craft hangouts in London and our aim is not to build a hierarchical position where we are seen as instructors in a workshop; we all collectively try things out together. This year, we’ve partnered up with the Hackney Council for their pride event, bringing a DIY patch making session.
2017 - 2019
Senior creative design manager
Fixflo, Aareon UK (London, UK)
Managing a small team of designers, I worked on brand management and art direction for the output of all marketing design deliverables for Fixflo, Arthur Online and Aareon UK. Led multiple flagship design projects, including brand refresh and website overhauls, marketing campaigns, tradeshows, events and more.
2017 - 2019
Lead graphic designer
AVADO learning (London, UK)
Led the scoping and development of branding and visuals for e-learning courses including Squared Online (developed with Google) and bespoke projects for clients like GSK, Phillip Morris International, Ferrero, Estée Lauder and Vodafone, while managing a team of graphic designers.
2017 - 2019
Graphic designer
Vision-Box (Lisbon, Portugal)
Revamp of the company’s brand and monitoring of its guidelines across the globe as the de facto brand manager. Development of graphics for flagship projects and creation of collaterals and marketing campaigns across print and digital media, including stand design for multiple international trade shows.
